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New logo announcement: Introducing Hozint new brand identity

We are happy to announce the launch of our new Hozint – Horizon Intelligence logo as part of the ongoing evolution of our company’s brand.

 

Hozint has grown and evolved since we first launched in 2014, making now the time to refresh it. We have updated our logo to reflect who we are today and to symbolize our dynamic growth and future.

 

We have chosen a new logo with a modern twist with key elements that convey our mission to help our customers mitigate their exposure to safety and security risks via timely and relevant information.

 

Our new logo has been inspired by our strong belief in the close synergy between human intelligence and Artificial Intelligence (AI) that we have built at Hozint.

 

The logo comes with a brand-new icon in the shape of a map pin that represents our geolocated risk intelligence alerts. The pin is composed of three elements:

 

1. The inner circle symbolizes the human element. Human intelligence is central to our work. Our workflow starts with human input and ends with human output. Human intelligence is essential to transform information into intelligence and provide accuracy and veracity.

 

2. The outer circle represents Artificial Intelligence. Since we started developing our own AI software in 2017, our main goal has been to enhance human capabilities and expand its focus and efficiency. We use AI to automate the repetitive tasks that analysts need to go through when collecting and analysing open sources so as to free their time for more qualitative-based tasks. AI is also the technology that helps humans to cover more and faster.

 

3. The dark blue arrow at the bottom of the pin symbolises the outcome of the synergy between human intelligence and AI: Accuracy, Timeliness and Granularity.

 

Our logotype has also been updated but not entirely changed to convey continuity. Our name Horizon Intelligence is the combination of the concepts of “Horizon scanning” and “Intelligence”. Our acronym “Hozint” takes elements from both concepts in a way that recalls OSINT (Open Source Intelligence) as our core business.

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